Cookie Policy

Effective Date: December 6th, 2025
Last Updated: December 6th, 2025
Organization: Pavements to Peaks LLC
Parent Company: Lafleur Media Holding Company
Website: https://pavement2peaks.com
Contact: [email protected]


1. Introduction

This Cookie Policy explains how Pavements to Peaks LLC (“Company,” “we,” “our,” “us”) uses cookies and similar tracking technologies on www.pavement2peaks.com (“Site”).

By using the Site, you agree to the use of cookies in accordance with this Policy.


2. What Are Cookies?

Cookies are small files placed on your device when you visit a website.
They help the Site function properly and improve your experience.

Cookies may collect:

  • Browser type
  • Device information
  • Pages visited
  • Time spent on the Site
  • Click interactions

Cookies do not give us access to personally identifiable information unless you voluntarily provide it to us.


3. Types of Cookies We Use

3.1 Essential Cookies

These are required for the Site to function, including:

  • Security features
  • Page loading
  • Basic navigation

You cannot disable essential cookies.


3.2 Analytics & Performance Cookies

Used to understand Site usage and improve content.

Examples include:

  • Google Analytics 4 (GA4)
  • Traffic patterns
  • Popular pages
  • User behavior trends

These cookies help us improve hiking guides, gear reviews, and trip-planning resources.


3.3 Functional Cookies

These allow the Site to remember choices such as:

  • Email opt-in preferences
  • Language settings
  • Returning user behavior

3.4 Advertising & Affiliate Cookies

We participate in affiliate programs (including Amazon Associates).
These cookies track referral activity to ensure commissions are properly assigned.

Affiliate cookies:

  • Do not identify you personally
  • Do not give us access to your information
  • Are controlled by third-party retailers

3.5 Third-Party Cookies

Some content on our Site may be provided by external services, such as:

  • Embedded YouTube videos
  • Maps
  • Social media buttons

These third parties may set their own cookies according to their privacy policies.


4. How We Use Cookies

We use cookies to:

  • Improve Site functionality
  • Analyze user behavior
  • Deliver personalized content
  • Track affiliate link performance
  • Enhance user experience
  • Maintain security

5. How to Manage or Disable Cookies

You can manage cookies through your browser settings:

Chrome → Settings → Privacy and Security → Cookies
Safari → Preferences → Privacy
Firefox → Options → Privacy & Security
Edge → Settings → Cookies and Site Permissions

You may:

  • Block cookies
  • Delete cookies
  • Allow cookies selectively

Please note:
Disabling cookies may impact Site performance and content functionality.


6. Google Analytics & Tracking Technologies

We use Google Analytics 4 (“GA4”) to measure traffic and user behavior.

Google may collect:

  • IP address (anonymized)
  • Device/browser data
  • Interaction metrics

Google’s privacy policy:
https://policies.google.com/privacy

You may opt out using:
https://tools.google.com/dlpage/gaoptout/


7. Affiliate Tracking Cookies

Retailers (e.g., Amazon, REI, Backcountry) may place cookies to track when you click a link and make a purchase.

We do not control these cookies and are not responsible for third-party policies.


8. Changes to This Policy

We may update this Cookie Policy at any time.
The “Last Updated” date reflects the latest version.

Continued use of the Site means you accept the updated Policy.


9. Contact Information

For questions about this Cookie Policy:

📧 [email protected]
Pavements to Peaks LLC
New York, United States